The Influence of Sustainable Tourism Development towards Tourists’ Satisfaction In Saung Angklung Udjo
Viska Septiyani Juandi, Rini Andari, H.P.D. Setiyorini
Tourism Marketing Management Study Program
The study of sustainable tourism development usually emphasizes the destination management effort in ensuring the availability of the resources for the future. There is still a limited study on the research that relates the notion with the tourists satisfaction. Furthermore, the core of developing tourism is to enhance the visitor experiences that is generated from delivering good memories and satisfaction to the tourists. Hence, this study would discover the sustainable tourism development dimension in cultural tourism products towards the visitors’ satisfaction. The study is conducted in Saung Angklung Udjo, that has creative cultural events as the main attraction. It performs Angklung, the bamboo traditional musical instruments, to the visitors. The attraction management is in line with the concern of environmental, economic, socio-cultural, and tourism management aspects. Those concerns, according to Wiwattanakantang & To-im (2014), are the dimensions of sustainable tourism development. Hence, this research attempts to find whether there is the influence of the dimensions to the tourists satisfaction. This study adopted quantitative approach with multivariate analysis. Questionnaire was developed and distributed to 100 tourists for data collection. The findings would be important to understand the relationship between the sustainable development and tourists satisfaction.
Topic: Economic and Political Geography